The Mekong Club

Fight Against Modern Slavery

Overview

The Mekong Club, a purpose-driven B2B company, is dedicated to collaborating with the private sector to implement sustainable business practices in the global fight against modern slavery.

In a world where modern slavery often goes unnoticed, the Mekong Club takes on the crucial role of raising awareness about this hidden injustice, advocating for the countless victims affected each year.

Challenge

Modern slavery remains a largely unspoken issue, overshadowed by other social injustices. As a result, many individuals continue to fall victim to modern slavery every year.

The Mekong Club sought to amplify awareness about this issue, ultimately spurring greater action against modern slavery.

Solution

This effort included enhancing their brand book with comprehensive guidelines for consistency, covering color usage, shape assets, typography hierarchy, and photography. In line with the rebranding, I created social media templates to support their awareness campaigns.

I initiated a brand refresh focused on standardization, leveraging the Mekong Club's logo, particularly the slanted line, to symbolize their commitment to ending modern slavery.

Implementation & Results

The impact of the brand revitalization was notably evident on the Mekong Club's LinkedIn platform, which experienced an impressive growth of 60% during the period of my collaboration.

This growth underscores the success of our efforts in amplifying their message, reaching a broader audience, and furthering the fight against modern slavery.

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