TedMilk

Creating a Lactose-Free Lifestyle Brand

Overview

Ted Milk emerges as a unique solution addressing the lactose-free milk market's unmet needs, strategically targeting health-focused millennials. This innovative brand doesn't merely offer a lactose-free alternative but resonates with a consumer base valuing digestive wellness and sustainability.

Ted Milk aims to carve a niche in the dairy market by aligning with the values of health-conscious individuals, catering to their desire for a healthier and environmentally responsible dairy choice.

Challenge

In response to a growing need for lactose-free milk options, the dairy industry found itself at a crossroads, grappling with a significant gap in delivering innovative and purpose-driven solutions. Lactose intolerance, a prevalent issue affecting a substantial portion of the population, demanded a more considerate and sustainable approach than the conventional dairy offerings provided.

This highlighted an opportunity to bridge the gap by redefining the lactose-free milk landscape, aiming for a product that not only addressed health concerns but also aligned with evolving consumer preferences for sustainable and purposeful choices.

Solution

Our approach for Ted Milk was to position it as a lifestyle brand. We designed a brand identity that not only conveys the benefits of lactose-free milk but also aligns with the values of our target audience.

Ted Milk stands for digestive wellness, health, and sustainability, offering consumers a versatile and eco-conscious choice. The brand's visuals, packaging, and messaging all communicate these core principles.

Implementation & Results

Developing a comprehensive style guide, unique packaging, persuasive advertising, and engaging social content, Ted Milk addressed the lactose-free milk market gap, resonating with sustainability-focused millennials.

My role involved art direction, typography, style guide, advertising design, colour selection, and brand voice across channels.

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