Glow Eindhoven

Illuminating The Imagination

Overview

This event, held in November, transforms Eindhoven into a captivating display of light art installations, projections, and performances created by artists from around the world. The festival appeals to a broad audience interested in art, technology, and innovation.

Glow Eindhoven, an annual light art festival in the Netherlands organized by the GLOW Foundation, has evolved into one of Europe's leading light festivals since its launch in 2006.

Challenge

Glow Eindhoven's current brand identity, while capturing the essence of the festival, lacks depth and sophistication. It plays a secondary role, rather than a primary aspect of the event, causing it to be overshadowed by the annual theme.

To address this, we aim to develop a cohesive and adaptable brand identity that embodies the festival's core values while providing dynamism and flexibility to embrace each year's theme and those in the future.

Solution

The rebrand concept for Glow Eindhoven captures the festival's dynamic, rhythmic energy using geometric shapes to convey movement and the beat. A minimalist approach with clean lines, bold shapes, and a futuristic aesthetic represents innovation and progressiveness.

The adaptable design ensures a consistent brand presence across different mediums.

Implementation & Results

The resulting visual identity is both captivating and unforgettable, leaving an indelible impression on festival-goers and participants. It mirrors Glow Eindhoven's ethos and invites audiences to embrace the transformative power of light art. The rebrand sets the stage for a contemporary visual language that honors the festival's spirit of innovation.

In summary, it is a celebration of creativity, artistry, and the dynamic core of Glow Eindhoven, successfully elevating its brand and reinforcing its reputation as a premier light art festival in Europe.

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