KFC Mother’s Day Nail Design
[A Mother’s Day Delight]
[Overview]
[Activation]
[2024]
For Mother's Day 2024, KFC aimed to celebrate the bond between mothers and their children with a unique promotion that resonated with their iconic tagline, "Finger Lickin' Good." Leveraging this playful concept, we designed a special nail set that mothers and their children could wear together, symbolizing appreciation and love. The promotion was executed through the online KFC app or in store purchases, increasing sales for mother’s day.
[Challenge]
The challenge was to create a memorable and fun promotion that would stand out during the busy Mother's Day season. We needed to develop a concept that not only aligned with KFC’s brand identity but also appealed to a wide audience.
The goal was to encourage family bonding while incorporating KFC’s playful spirit into a product that was both trendy and meaningful.
[Solution]
For Mother's Day 2024, KFC celebrated the bond between mothers and their children with a unique promotion inspired by their tagline, "Finger Lickin' Good." We created a playful nail set that mothers and their children could wear together, symbolizing appreciation and love. My responsibilities included conceptualizing the nail art, executing the final designs, supporting the packaging design, and assisting in the social media and key visual shoot.
The vibrant designs featured KFC-themed elements, making the promotion both trendy and meaningful. Launched through the KFC online app and in-stores, the campaign generated significant buzz, increasing app downloads and sales during the Mother's Day period. This innovative approach not only enhanced KFC's brand image but also fostered deeper family connections, making Mother's Day 2024 memorable for many.
[Results]
The nail sets were successfully launched through the KFC online app, accompanied by a vibrant marketing campaign that included social media posts, in-app promotions, and engaging visuals that showcased the nail designs.
The promotion was well-received, generating significant buzz on social media and increasing engagement with the KFC brand. Customers appreciated the creative concept, and ‘collectable’ leading to a boost in app downloads and sales during the Mother's Day period, to even carousell re-sales after the offer ended.
