KFC HK Egg Tart Packaging Design
[Tart Lovin Good!]
[Overview]
[Packaging Design]
[2024]
KFC Hong Kong has become a delightful cornerstone of local food culture, gaining fame for its irresistible egg tarts. These treats are not just delicious—they’ve transformed into a beloved snack for office breaks, social gatherings, and afternoon pick-me-ups. Proudly standing out as one of the few KFC locations worldwide to offer this delicacy, KFC Hong Kong takes great pride in its egg tarts, making them a must-try for both locals and visitors.
[Challenge]
Despite the popularity of these egg tarts, KFC faced a significant challenge: they were only available in singles or doubles. As bakeries across Hong Kong began offering larger quantities (6-12 pieces), KFC needed to adapt quickly.
The task? Create an eye-catching 6-piece egg tart packaging that embodies the playful spirit of the KFC brand while standing out in a sea of competitors.
[Solution]
Through a dynamic and collaborative process, we arrived at a vibrant, typography-driven design that captures KFC's energetic brand identity. Bold lettering and lively phrases in both English and Chinese infuse the packaging with a sense of fun and excitement, inviting customers to indulge in a joyful experience with every purchase of 6 egg tarts.
My role involved proposing and conceptualizing potential design directions, conducting the photoshoot, and executing image retouching for the packaging.
[Results]
As a result, KFC Hong Kong successfully printed our packaging design, which is now available across all KFC locations in Hong Kong.
This innovative approach not only gave the brand a fresh look but also helped them stand out in the competitive egg tart market.
